If you’ve been following me, you have probably noticed my website and branding launch a couple weeks ago. You might have also noticed my favorite color and the color of my brand… PINK. But my all-time favorite color combination is pink and purple. Naturally, this became the theme of my new website and brand! 🙂
Designed by Bright and Social Co.
I have always been a girly girl. I love pretty, sparkly, colorful, happy things! There were times where I felt like I was being judged because I was so girly and had all things pink. That made me feel like I needed to tone things down a level and maybe not wear so much glitter… but then I realized something. Not everyone is as girly as me, and not everyone likes these things, and that’s a GREAT thing. I learned to embrace my likes and what makes me, ME. These things set me apart from other photographers. People literally go out of their way to wish me a “pink day” or message me their appreciation for all the pink. That totally doesn’t happen to everyone. How awesome is that?
So, what I mean by saying “if you got it, brand it”, is this: when you’ve figured out what makes you unique, what makes you happy and what makes you, you… BRAND IT. Take what you love and make it known. It can be a color, an object, a song, a sport, I could go on and on, but you get the point! 🙂 I used my girly, favorite color and my love for pretty flowers (especially peonies) and turned that into my website and brand. By doing this I attracted the clients that I want to connect with! Think about what you love, what you want to photograph, and how you can show your target audience who you are! This will allow you to put out what you want to bring in- make sense?
If you think that hiding your quirks and uniqueness is beneficial, think again!!! Embrace these qualities and use them for good. Embrace your weirdness. Embrace your uniqueness. Embrace YOURSELF. Show people the real you, and you will be amazed at how many others connect with you!
If you aren’t sure what your brand should look like or how you can connect with your clients, be patient, you WILL figure it out. Trust me, it takes thought and a lot of quality time with yourself… a lot… but it will hit you when the time is right. One tip to branding your business… don’t be anyone but yourself. Use your differences to your advantage. Don’t get discouraged by comparing yourself to other businesses. Just trust that your brand will develop in good timing. I’m rooting for you!!
If you enjoyed this post, you might be interested in some of my other blogs!
I mean like really hard. I’ve always had a strong work ethic and I’ll always be that way. I forced myself to be this way a long time ago and now it just comes naturally… it’s a part of who I am. I give my all in everything that I do.
There are those people we all know: the ones who easily succeed in school without having to lift a finger or open a book… and then there are the people who have to try extra hard to make it through… that was me.
Elementary school- I literally couldn’t learn the times tables no matter how many times my teacher jammed it in my head. Middle school- I actually couldn’t comprehend a single thing I was learning. High school- tutors on tutors on tutors. Math, science, history… it was all a nightmare. That left me to English/Writing, Music, and Arts… those were the only subjects I felt confident in. Obviously, I succeeded more in the creative field- where I (happily) am today.
Back then I thought I was a failure, and that I would never get a good job because I felt so stupid. Really? Stupid? That wasn’t true by any means, but that’s how the school systems can make you feel when you aren’t learning at the same pace as the majority of students. I, of course, was blessed with the typical loving parents who always told me how smart I was and how amazing I was doing in school, but I knew, truly, that it wasn’t my strongpoint and I struggled with that.
I wasn’t stupid, and I’m not stupid, I just learn differently. There is nothing wrong with that. Knowing this, I had to work extra hard at everything I did. I was so hard on myself, especially when it came to tests. I would bawl when I came home with a bad grade– not because my parents were upset… they were proud of me because they knew I worked hard — it was because I gave it my all, and I still didn’t see my hard work pay off. Yet, the person beside me could miss class for a week and text through every lecture, and still receive a better grade than me.
Taking the SAT was a nightmare. I took them twice and my scores were terrible, both times. Sadly, I didn’t get to experience the excitement of being accepted into the college of my dreams, like all my friends did. I experienced something way different. I was embarrassed, distraught, and felt totally alone. I had to accept the fact that I had to stay at my childhood home during what was supposed to be my freshman year of college and attend a community college instead. It just wasn’t what I pictured. Most people think of community college as a lesser thing, so I did too. I was in a really dark place and on top of that, I was diagnosed with Still’s Disease after being in the hospital for a week. I was on medication that gave me bad reactions and I was going through a healing process with my body.
My friends were all leaving for college, while I was dealing with illness, depression, anger, and, truly, I didn’t even want to leave the house. As it turned out, staying home and going to community college was honestly the best possible experience for me and it was exactly where I needed to be. I learned so much about myself, about my work ethic, and ways to succeed through college. I was determined to succeed and would not stop until I got accepted into a four year university. After two years of working my butt off at the community college, I was denied by the school I had my heart set on, but I was accepted into two colleges- VCU and ECU. I took a chance and chose East Carolina to study Hospitality and Special Events… thank the Lord I did or else I would have never found my great friends and my amazing husband. It all happens for a reason, friends.
I have never worked harder in my life for the Bachelors Degree that I received from ECU in 2014. Even after transferring from a community college, I only graduated one semester behind. I have never been more proud of myself for getting through college. It is SO rewarding to finally receive a degree knowing all of the stress, tears, and struggles that I went through along the way. I somehow found a path through the biggest challenges, but I believe it had a lot to do with the thousands of prayers I sent to God. I proved to myself that I could succeed, and not just succeed, but do it better than I ever thought I could. ECU gave me the biggest blessings at just the right time in my life.
Three years down the road, here I am owning my own business and succeeding more than I ever dreamed I could. I’ve been given the greatest opportunities thus far by working for some of the best people I know. I was given a gracious chance to prove myself and what I had to offer. I have been blessed with incredible experiences in many different areas. I have been inspired, encouraged and taught by amazing women in the creative industry.
This is where I belong. I can feel it and those who know me can see it. I get to use my best skills every day: organizing, planning, creating, coordinating, collaborating, sharing my heart, inspiring others, and working really really hard every day to improve and better myself. I wasn’t meant to remember and talk about history, or understand science, or work with numbers. The schools may not have planned for that, but looking at my life now, I couldn’t have it any other way. All I needed to do was put my best skills and my accelerated work ethic to use and now I truly feel that I can create anything I desire. A lot of people don’t have those skills, and that’s okay because they’re using their strengths to do big things.
I was meant for this field and I will succeed in it.
Here is some advice for anyone who feels they might be a little like me… This is your life, be who you are meant to be. It is your duty to prove your worth- work hard to get where you want to go. Nobody else will do it for you, only you can make it happen. There are so many opportunities out there for you. Some jobs might require a Masters Degree or some employers might look down on community college, but just know this… It only takes one person. It takes ONE person to see the real you, to believe in you, take a chance on you, and trust you. You might get denied a lot and leave you feeling worthless and harsh on yourself, but do NOT give up.
I’m telling you now, there is a place for you and it’s waiting for the right moment. It’s all in your hands. YOU can define your own success, YOU can decide what’s best for you, YOU are in control of your own life… nobody else is. So remember, hard work and dedication will take you anywhere you want to go in life. It’s not about being book smart, it’s about believing you can do anything and making it happen. If you’re trying, you’re improving. If you’re failing, you’re learning. If you’re changing, you’re growing. If you’re seeing all of this and continuing to work hard, you are succeeding. The money isn’t the reward in the end. The rewarding part is whatever is truly important to you.
Keep dreaming and follow your heart.
First step? Write down your weekly and monthly goals. Stop dreaming it, and start living it. I want you to feel empowered and inspired, because I believe in YOU! If I didn’t have my little support community through school, I would have given up and I wouldn’t have the happiness that I have now. If you need that support, that kick in the butt or a cheerleader, you let me know. I’m here to help and I would LOVE to hear from you. It’s time to hear the encouragement you need to get you on the path you deserve for yourself. This is much more than a career, it’s your happiness and the fulfillment of your life. Discover yourself and be exactly who you are meant to be.
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa