If you got it, flaunt it… but also, BRAND it.
If you’ve been following me, you have probably noticed my website and branding launch a couple weeks ago. You might have also noticed my favorite color and the color of my brand… PINK. But my all-time favorite color combination is pink and purple. Naturally, this became the theme of my new website and brand! 🙂
Designed by Bright and Social Co.
I have always been a girly girl. I love pretty, sparkly, colorful, happy things! There were times where I felt like I was being judged because I was so girly and had all things pink. That made me feel like I needed to tone things down a level and maybe not wear so much glitter… but then I realized something. Not everyone is as girly as me, and not everyone likes these things, and that’s a GREAT thing. I learned to embrace my likes and what makes me, ME. These things set me apart from other photographers. People literally go out of their way to wish me a “pink day” or message me their appreciation for all the pink. That totally doesn’t happen to everyone. How awesome is that?
So, what I mean by saying “if you got it, brand it”, is this: when you’ve figured out what makes you unique, what makes you happy and what makes you, you… BRAND IT. Take what you love and make it known. It can be a color, an object, a song, a sport, I could go on and on, but you get the point! 🙂 I used my girly, favorite color and my love for pretty flowers (especially peonies) and turned that into my website and brand. By doing this I attracted the clients that I want to connect with! Think about what you love, what you want to photograph, and how you can show your target audience who you are! This will allow you to put out what you want to bring in- make sense?
If you think that hiding your quirks and uniqueness is beneficial, think again!!! Embrace these qualities and use them for good. Embrace your weirdness. Embrace your uniqueness. Embrace YOURSELF. Show people the real you, and you will be amazed at how many others connect with you!
If you aren’t sure what your brand should look like or how you can connect with your clients, be patient, you WILL figure it out. Trust me, it takes thought and a lot of quality time with yourself… a lot… but it will hit you when the time is right. One tip to branding your business… don’t be anyone but yourself. Use your differences to your advantage. Don’t get discouraged by comparing yourself to other businesses. Just trust that your brand will develop in good timing. I’m rooting for you!!
If you enjoyed this post, you might be interested in some of my other blogs!
ONE-ON-ONE PHOTOGRAPHY MENTORING